Heart Age Test / NHS.UK

  • Client: Public Health England
  • Date: August 2017
Launch Project

This is the second revision of the original Heart Age tool by Antbits to meet Public Health England's OneYou branding guidelines, as well as further improving the UX. Click-through rate to further information improved to 13% from the original 3%.

This test was responsible for the biggest ever single event in the history of the NHS website, with 2.2 million completed uses of the test in a single day.