I presented at Pharmaceutical Marketing Society's Digital Works III on how to build health tools and apps that get surfaced on NHS.UK to generate unconventional RoI.
I led the NHS Direct website revamp to channel-shift away from telephone to a full multi-channel health service, resulting in digital outperforming telephone.
I led the digital team that transformed NHS Direct Symptom Checkers from back-end clinical algorithms into award winning, Plain English, user-friendly web tools and apps.
I led the development of the NHS.UK Heart Age Test which tells you your heart age compared to your real age. Over 5 Million completed user journeys to date.
I worked on both Grand Prix versions, initially development and then in marketing. I negotiated a free, handshake deal with the Williams Team for their car data.
As Producer, I led an external agency in developing the chart-topping Gameboy version of MicroProse flight sim classic. Play the original 1993 game on your desktop now.
I was the Producer for an arcade-biased flight sim. We raised the bar on graphical features - missile smoke trails, aircraft 3D models and shadows, as well as numerous in-flight views.
Rouse was a challenging but enjoyable project as I worked with the CEO to redefine how he wanted the company to be perceived outside of the office.
Performance Consultants Banana Park knew they wanted their website to reflect their unorthodox methodology, and they wanted it yellow! This was where I came in.
In a world before SoundCloud and Vimeo, I created a series of 'radio broadcasts' for the Royal Air Force website in conjunction with Deltaweb for the 60th anniversary of the Battle of Britain.